There’s more to a successful mobile app than just building a great piece of software. Successful promotion and user engagement are also key. The team at Branch have put together a Mobile Growth Handbook that includes dozens of tips for growing your app’s audience by acquiring and retaining users. A couple of key points are that you need to be thinking about these issues right from the start of your app’s design and continue to do so throughout its lifecycle. It’s worth a look. You can view a slideshow or provide your name and e-mail address to download the PDF.