For much of the last few years the smartphone market has been a three-horse race with Apple, Google and BlackBerry battling for supremacy. Google’s Android has held the lead in recent times while BlackBerry’s market share has continued to dwindle. Figures published yesterday by IDC show that although BlackBerry is still in third place, its share of new devices sold is down to just 3.2% and it remains to be seen whether its new X10 and Q10 devices will do anything to reverse that slide.
With Microsoft (2.4%) so far failing to make a big impact with Windows Phone there are now only two big players in terms of mobile platforms: Android (70.1%) and iOS (21.0%). This is the continuation of a trend previously highlighted on this blog in the discussion of the pros and cons of HTML5 versus native apps.
There are two important caveats in this latest data. Firstly it should be noted that these figures are for sales of new devices. Actual smartphone ownership figures lag behind as devices purchased in the last couple of years remain in use. Secondly, these are worldwide figures and while they are broadly representative of trends across much of Europe and Asia, there are markets where the picture is markedly different. For example, while the same duopoly exists in the United States, the relative shares are very different with Apple’s iOS in pole position (51.2%) and Android in second (44.2%).