Apple Regaining Lost Ground in Smartphone OS Figures

The latest report from Kantar Worldpanel shows that Android’s dominance of the smartphone OS market waned a little in 2014. Across the big 5 European markets (Germany, Great Britain, France, Italy and Spain) Android still runs on two thirds of smartphones sold in the 3 months ending November 2014 but this share has declined 3.2 percentage points from the same period last year while Apple’s iOS is up 6.3. It’s a similar story in the US but the Android/iOS split is now much more even (48.4% to 47.4%). The swing to Apple is most pronounced in Britain where iOS market share is up 12.2 percentage points since last year. The Apple resurgence is bad news for Microsoft as Windows Phone market share has been squeezed in most markets, down to 8.3% across the 5 EU countries and down to 3% in the US.