Smartphone Report Shows Increased Android Dominance, Continued Blackberry Decline and Improved Fortunes for Windows Phone

Kantar World Panel today published its latest smartphone market share report, this time showing sales figures for Q1 2013 in nine key countries. The numbers show an increased dominance for the Android operating system, which is number one in eight out of the nine territories, with Apple’s iOS in second place. The odd country out is Japan where iOS is a few percent ahead of Android. Android sales are a long way in front everywhere else except for the US where the race remains close. iOS share is down marginally everywhere but the biggest loser is Blackberry, which now accounts for less than 1% of the market in six out of the nine featured countries and has fallen behind the increasingly popular Windows Phone in all of them.

Here in Britain, Android phones were bought by 58.4% of smartphone buyers in the first three months of the year, with Apple devices favoured by 28.7% and Windows Phone in third place on 7%.  Across the five largest EU markets (GB, Germany, France, Italy, Spain) the picture is similar though skewed more in favour of Android, which accounts for nearly three quarters of sales in Germany and a massive 93.5% of Spanish sales.

Kantar is predicting further gains for Android in coming months due to sales of new flagship devices such as the HTC One and Samsung Galaxy S4.