Google Trails Apple and Amazon in Per-User App Revenue
Some interesting figures were published by mobile app analytics firm Flurry recently. They show how Google Play (the new name for Android Market) is trailing a long way behind its major competitors in generating per-user revenue from smartphone apps (an app on the iTunes App Store earns over four times as much per user).
The that fact apps on the iTunes App Store generate more money than equivalent apps on Google Play is not news but what is interesting in these figures is that Amazon has no such problems making money from Android apps.
The comparison between Google and Amazon is not entirely like-for-like since Amazon’s store is US-only at present and has less than 10% of the titles that Google has. The difference in performance is striking nonetheless and perhaps explains the recent Google Play rebranding that positions Google’s app store as a more direct competitor to Amazon’s digital content store. Google also reportedly has the Kindle Fire in its sights with its own 7-inch Android tablet in the works.
